Growth Dynamics
Brand identity, marketing communications and training materials for a Philadelphia-based business development and sales training company. Graphic design is about communicating ideas visually. It is not about decoration. With a name like “Growth Dynamics” the challenge was to keep things simple while reinforcing the name visually.
![Modernsbc Branding Design Growth Dynamics 1](https://modernsbc.com/wp-content/uploads/2020/05/modernsbc-branding-design-growth-dynamics-1.jpg)
![Modernsbc Branding Design Growth Dynamics 17](https://modernsbc.com/wp-content/uploads/2020/05/modernsbc-branding-design-growth-dynamics-17.jpg)
The colors of the Growth Dynamics’ brand are blue, orange and WHITE. White plays a very important role in the brand. It isn’t just a background color. The white is a dramatic counterpoint to bold graphics as shown on this binder. White is intentionally trapped within shapes to enliven the blue and orange.
![Modernsbc Branding Design Growth Dynamics 9](https://modernsbc.com/wp-content/uploads/2020/05/modernsbc-branding-design-growth-dynamics-9.jpg)
![Modernsbc Branding Design Growth Dynamics 3](https://modernsbc.com/wp-content/uploads/2020/05/modernsbc-branding-design-growth-dynamics-3-1.jpg)
![Growth Dynamics Navy Shirt Embroidered](https://modernsbc.com/wp-content/uploads/2020/05/growth-dynamics-navy-shirt-embroidered.jpg)
![Modernsbc Branding Design Growth Dynamics 21](https://modernsbc.com/wp-content/uploads/2020/05/modernsbc-branding-design-growth-dynamics-21.jpg)
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