Every business and organization is thinking about how to get back to business — and a bit of normal. We know tele-meetings will be way up. Presentations and document sharing in these environments are essential new skills.
Brand Thinking
Delivering Business Results
Good Design Accelerates Business Success
Nothing accelerates a great idea quite like beautifully executed design and simple consistent messages. And we don’t mean “cool” or “pretty,” we mean a design and message that stops people…
Expressing What You Do. A Better Way.
Capabilities, Services, Solutions, What we do. Who we are. Whatever you call it, it’s what customers, site visitors and prospects want to know. And they want more than a bullet list! Your capabilities are…
Your Logo. Your Most Visible Sign of Quality
Logos are asked to do a lot of things — identification is just one. Advertising, videos and marketing have more impact when you know who’s sending the message. And that is the most basic job of any logo…
Branding the Small Business — A Pro’s Advice
You don’t have to be a World Player to make “branding” your secret weapon. Thoughtful brands do two things every business wants—make recognition easier and save money. Memorable logos…
Eleven Signs Your Brand Needs a Makeover
Brands must evolve to stay relevant and valuable. If any of these statements ring true to you, your brand probably needs a tune-up.
Brand Authenticity – Lemonade Style
Sure, I have a sweet designer suit for wrangling with lawyers and suppliers, but when it comes to my customers, they get the real me — sunny, fresh and friendly, just like my lemonade.” People tell this young entrepreneur…
Branding is All Heart
Are you making a logical appeal to an emotional audience? Probably. That doesn’t mean logic has no place in sales. It does. In fact, logic often closes the deal. But only after a feeling of comfort, confidence…
Is Your Brand a Profitable Performer?
Let’s Find Out.
We ask owners and management a few questions about how they feel personally about the brand they own or manage. Getting business aligned with your brand is step one…
Smart Brands Change Your Perspective
Here’s an exercise, graphic designers use to force them to expand their perspective when solving a visual problem: Draw a grid of 20 squares. Now draw 20 different apples. You have one hour…
My Advertising Secret: Ocytocin
It’s true. My sheer cuteness floods your brain with the love hormone, “Oxytocin” which makes even tough-minded CEOs stop for a second. There are many studies that show the hormone oxytocin makes people…
For A Brand, Any Speed Beats Standing Still
Courageous marketers adapt to the changing landscape of business and culture. This is true in any era filled with chase and uncertainty… and marketing always seems to be in some state of change. New media channels, getting digital…
