Penn Vet

We all love animals (well, most of us). And for a university veterinary school, it’s safe to say “all.” The core literature for the University of Pennsylvania Veterinary Hospitals included a range of publications that included magazine style overviews full of stories and achievements. 

Across the covers, you’ll see tilted photos of various animal portraits. This mimics the original logo that used 9 tilted squares with 9 animals. That logo had become outdated and clumsy for digital marketing where small logos are the rule. But honoring that heritage was an effective way to transition when all schools at Penn got united in a simpler, more defined brand system. 

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