Complete rebranding for IDP with a commanding new logo that provides the foundation for all print and digital communications. A bright green wedge dots the “i” on a dark navy background. The green wedge repeats dramatically across all marketing creating a crisp and modern perception that is hard to ignore. This is a good example of branding that applies simplicity and creativity.

Conservative brands don’t have to be boring. It also proves that photography and illustration are not necessary for high-impact marketing. Below is the announcement for the new brand identity which establishes a strong visual introduction to the new logo and message. When an organization undergoes a change in direction (or message), a brand update is a great opportunity for earning the attention of your customers and prospects. Brand changes should be made with care. We help companies make these important shifts valuable and memorable.

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