It’s time for your brand to go pro. Quality graphic design people admire, advertising that is simple and can serve you long-term and a plan to keep your brand in front of your audiences. No more limping along with the website that you don’t have time to manage.
Great logos create difference, evoke instant credibility, and stand the test of time. You know when a brand is doing everything right? When it earns its place in your mind. Whether you’re a customer, employee, fan, member or user, great brands build that connection between a person, a product and a perception.
Committees come in many forms and have many purposes. But at some point, most committees are responsible for approving designs for logos, publications, signage and interior decor.
Having been a part of such committees myself (and being a designer), I am prepared to tell you why these groups are at a terrible disadvantage
Put your marketing and branding on solid ground. Think about the whole range of potential marketing channels including physical environments like retail storefronts, signage, offices, conference rooms and trade show booths/systems. This sort of informal audit of touchpoints is a fundamental first step to evaluating brand consistency, brand disconnects and brand opportunities.
Every human in the developed world has brand preferences. These preferences are earned by smart brand design, product positioning that takes a real position and people that live and serve the brand as real ambassadors. Build a brand that will take you forward for a decade or more. Build a website you love and actively use every day.
A solid concept in the hands of gifted graphic designers and copywriters has always been the surest way to earn positive perceptions. Emotional connections that are familiar to us as humans are like magnets when it comes to turning our heads and getting one to stop — if only a for a moment — to be touched.