Thinking  

Sure, I have a sweet designer suit for wrangling with lawyers and suppliers, but when it comes to my customers, they get the real me — sunny, fresh and friendly, just like my lemonade.” People tell this young entrepreneur…

Are you making a logical appeal to an emotional audience? Probably. That doesn’t mean logic has no place in sales. It does. In fact, logic often closes the deal. But only after a feeling of comfort, confidence…

Let’s Find Out.
We ask owners and management a few questions about how they feel personally about the brand they own or manage. Getting business aligned with your brand is step one…

Here’s an exercise, graphic designers use to force them to expand their perspective when solving a visual problem: Draw a grid of 20 squares. Now draw 20 different apples. You have one hour…

It’s true. My sheer cuteness floods your brain with the love hormone, “Oxytocin” which makes even tough-minded CEOs stop for a second. There are many studies that show the hormone oxytocin makes people…

Courageous marketers adapt to the changing landscape of business and culture. This is true in any era filled with chase and uncertainty… and marketing always seems to be in some state of change. New media channels, getting digital…