Besler

Brand renewal, tagline creation and brand voice update for a leading revenue-recovery company serving hospitals nationwide. Besler identifies and corrects Medicare billing issues. A confident tagline is balanced by a serious, but creative brand system. 

Navy blue, gray and white are the core brand colors. On that conservative backdrop, we use orange carefully to highlight key messages, provide navigation cues and for subtle details. It is used very lightly and often not at all. 

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