Brand identity, marketing communications and training materials for a Philadelphia-based business development and sales training company. Graphic design is about communicating ideas visually. It is not about decoration. With a name like “Growth Dynamics” the challenge was to keep things simple while reinforcing the name visually.
The colors of the Growth Dynamics’ brand are blue, orange and WHITE. White plays a very important role in the brand. It isn’t just a background color. The white is a dramatic counterpoint to bold graphics as shown on this binder. White is intentionally trapped within shapes to enliven the blue and orange.
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