Get Your Brand Ready for the Big Leagues Kevin Connor PARTNER Kevin Connor PARTNER So it’s time for your brand to go pro! It’s time. No more limping along with a website you don’t love, a logo that doesn’t fill you with pride and marketing that...
Designing Your Logo – 6 Traps to Avoid Kevin Connor PARTNER Kevin Connor PARTNER Don’t trust your gut. Ignore that focus group. Don’t copy the latest hipster brand of your shoes, coffee or craft beer. Get professional help. You’ll be much...
Helping Committees Approve Good Design Kevin Connor PARTNER Kevin Connor PARTNER Committees come in many forms and have many purposes. At some point, every committee find itself responsible for approving designs for logos, websites, advertising, signage and perhaps...
Building Your Brand’s Core Touchpoints Kevin Connor PARTNER Kevin Connor PARTNER But which touchpoints? There are so many. So set some priorities and imagine you are your customer. A website is an obvious place to start, but packaging or trade show events might...
Winning Brands Open Doors More Visibility. More Value. That’s the Goal. Whether you’re selling tech services or smoothies. Every human in the developed world has brand preferences. These preferences are earned by smart brand design, product positioning...
Branding: The Art of Difference Kevin Connor PARTNER Kevin Connor PARTNER We wear the logos of our sports teams even when they’re losing. And that sums up how deeply connected we get to the brands we buy, admire and sometimes love. Brands seek to touch people in...
