Rebooting or Redesigning Your Brand Kevin Connor PARTNER Kevin Connor PARTNER Brand identity updates. Website redesigns. Content overhauls. Times of change are good times for brands to signal a change too. 1) Times of change are great for a brand reboot. Think...
Good Design Accelerates Business Success Kevin Connor PARTNER Kevin Connor PARTNER Nothing accelerates a great idea quite like beautifully executed design and simple consistent messages. And we don’t mean “cool” or just “attractive.” We...
Expressing What You Do. A Better Way. Kevin Connor PARTNER Kevin Connor PARTNER What we do. Who we are. Whatever you call it, it’s what customers, site visitors and prospects want to know. And they want more than a bullet list! Give it to them. Telling people...
Your Logo. Your Most Visible Sign of Quality Kevin Connor PARTNER Kevin Connor PARTNER Logos are asked to do a lot of things — identification is just one. Marketing (in any form) has more impact when you clearly know who’s sending the message. And that is the...
Branding the Small Business — A Pro’s Advice Kevin Connor PARTNER Kevin Connor PARTNER You don’t have to be a World Player to make “branding” your secret weapon. The principles of smart branding are the same whether you’re Amazon, a local...
Eleven Signs Your Brand Needs a Makeover Kevin Connor PARTNER Kevin Connor PARTNER Brands must evolve to stay relevant and valuable. If any of these statements ring true to you, your brand probably needs a tune-up. You admire a competitor’s website more than your...
Brand Authenticity – Lemonade Style Kevin Connor PARTNER Kevin Connor PARTNER Sure, I have a sweet designer suit for wrangling with lawyers and suppliers, but when it comes to my customers, they get the real me — sunny, fresh and friendly, just like my...
Branding is All Heart Kevin Connor PARTNER Kevin Connor PARTNER Are you making a logical appeal to an emotional audience? Probably. So, you’re responsible for your brand and marketing. Lucky you. And that’s not sarcastic. We mean it. Where we work, what...
Is Your Brand a Profitable Performer? Kevin Connor PARTNER Kevin Connor PARTNER Let’s Find Out. If you changed your brand identity tomorrow would it make you nervous? Is your brand well known and respected in your market or community? Do you receive positive...
Smart Brands Change Your Perspective Kevin Connor PARTNER Kevin Connor PARTNER Here’s an exercise, graphic designers use to force them to expand their perspective when solving a visual problem: Draw a grid of 20 squares. Now draw 20 different apples. You have...
My Advertising Secret: Ocytocin Kevin Connor PARTNER Kevin Connor PARTNER It’s true. My sheer cuteness floods your brain with the love hormone, “Oxytocin” which makes even tough-minded CEOs stop for a second. There are many studies that show the hormone oxytocin makes...
For A Brand, Any Speed Beats Standing Still Kevin Connor PARTNER Kevin Connor PARTNER Branding takes time. So, if you find yourself with time to look at your own brand, take it. Stay connected with your customers and prospects. Anytime is the perfect time to do more...
Get Your Brand Ready for the Big Leagues Kevin Connor PARTNER Kevin Connor PARTNER So it’s time for your brand to go pro! It’s time. No more limping along with a website you don’t love, a logo that doesn’t fill you with pride and marketing that...
Designing Your Logo – 6 Traps to Avoid Kevin Connor PARTNER Kevin Connor PARTNER Don’t trust your gut. Ignore that focus group. Don’t copy the latest hipster brand of your shoes, coffee or craft beer. Get professional help. You’ll be much...
Helping Committees Approve Good Design Kevin Connor PARTNER Kevin Connor PARTNER Committees come in many forms and have many purposes. At some point, every committee find itself responsible for approving designs for logos, websites, advertising, signage and perhaps...
Building Your Brand’s Core Touchpoints Kevin Connor PARTNER Kevin Connor PARTNER But which touchpoints? There are so many. So set some priorities and imagine you are your customer. A website is an obvious place to start, but packaging or trade show events might...
Winning Brands Open Doors More Visibility. More Value. That’s the Goal. Whether you’re selling tech services or smoothies. Every human in the developed world has brand preferences. These preferences are earned by smart brand design, product positioning...
Branding: The Art of Difference Kevin Connor PARTNER Kevin Connor PARTNER We wear the logos of our sports teams even when they’re losing. And that sums up how deeply connected we get to the brands we buy, admire and sometimes love. Brands seek to touch people in...
